Privacy Policy

Effective date: January 6, 2026

Mississippi Business Alliance ("MSBA," "we," "us," or "our") is a membership organization. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, engage with our programs, apply for membership, or use our member portal.

Information we collect

We collect information in a few ways:

• Information you provide: For example, when you contact us, request information, register interest in a program, subscribe to updates, attend events, or apply for membership, you may provide details such as your name, email address, phone number, company/organization, job title, mailing address, and any message or notes you submit.
• Member portal information: When you sign in to the member portal, we receive authentication and identity information from our identity/membership platform (Atlas / WebLinkConnect), such as your name, email address, and identifiers associated with your membership profile.
• Automatic data: Like most websites, we may collect basic technical information such as IP address, browser type, device identifiers, pages viewed, and the date/time of requests. This information is typically collected through server logs and similar technologies.

How we use information

We use information for purposes such as:

• Providing services and member benefits: operating the website, administering programs and events, processing membership-related requests, and providing member portal access.
• Communicating with you: responding to inquiries, sending notices, updates, and information you request.
• Improving and securing our services: troubleshooting, testing, analytics that help us understand usage patterns, and protecting against fraud, abuse, and unauthorized access.
• Compliance and legitimate organizational needs: maintaining records, enforcing our Terms, and meeting legal or regulatory obligations.

Cookies and similar technologies

We use cookies and similar technologies that are necessary to operate the site and member portal. For example, our member portal uses authentication cookies to maintain your signed-in session. These cookies are used for security and functionality—not for advertising.

You can control cookies through your browser settings. If you disable certain cookies, some features (including sign-in) may not work properly.

How we share information

We do not sell your personal information and we do not share your information with advertisers for targeted advertising.

We may share information in limited circumstances, including:

• Service providers: vendors who help us operate the website, support member authentication, provide IT/hosting, or perform other services on our behalf. They are permitted to use information only as needed to provide services to us.
• Legal and safety: if required by law or if we believe disclosure is necessary to protect the rights, safety, and security of MSBA, our members, or the public.
• Organizational changes: if we are involved in a merger, reorganization, or transfer of assets, information may be transferred as part of that transaction, subject to appropriate protections.

Data retention

We retain information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including for membership administration, recordkeeping, dispute resolution, security, and legal compliance.

Security

We use administrative, technical, and physical safeguards designed to protect information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

Your choices and rights

Depending on your relationship with MSBA and where you live, you may have rights to request access to, correction of, or deletion of certain personal information, and to opt out of certain communications.

To update your membership-related information, you may also need to update it through the member portal or the platform used for member authentication.

Children's privacy

Our services are intended for a general audience and for business membership engagement. We do not knowingly collect personal information from children under 13.

Third-party links

Our website may link to third-party sites. Their privacy practices are governed by their own policies, not this one.

Changes to this policy

We may update this Privacy Policy from time to time. We will post the updated version on this page and revise the effective date above.

Contact us

If you have questions about this Privacy Policy or our privacy practices, contact us at info@msba.org or by mail:

Mississippi Business Alliance
P.O. Box 22607
Jackson, Mississippi 39225-2607